With the new edition of the innovation area, organiser trendfairs GmbH (Fürth) is bringing a central communication area to this year's area30 - precisely tailored to companies that want to expand their brand presence in the kitchen autumn. The focus is on visibility, addressing new customers and additional touchpoints with trade visitors.

From 20 to 25 September 2025, the innovation area will become an active centre of attention and exchange. Three clearly structured presentation formats offer companies simple and effective ways to participate.

The "product space" puts products centre stage, while the "service space" offers a format for services. Both presentations have already been curated by the organiser and tailored to the exhibitor. The "brand square" is new: a 4 x 4 metre brand space that does not require its own stand construction. It is ideal for teasing brand worlds. For exhibitors who already have a presence at kitchen autumn, it can be used to refer to the main exhibition.

"With the completely relaunched innovation area, we are enabling exhibiting companies to take part in the kitchen autumn in a highly attractive way and attract the greatest attention with little effort on their part. Furthermore, trendfairs is creating an additional attraction for trade visitors," says Michael Rambach, Managing Director and Partner of trendfairs GmbH.

area30 is the most popular trade fair centre in the kitchen autumn. More than 12,000 trade visitors from the specialised trade, kitchen studios, joineries, association groups, architecture, large areas and industry visit the B2B event in Löhne. The innovation area provides these target groups with a central contact point for innovations, brands and contacts.

In addition to the presentation areas, an inviting coffee bar and the central stage ensure a longer dwell time and make the innovation area an effective interface between brands and trade visitors. A must for all those who want to shape and experience the industry.

Facts & figures

Product range
Waste systems, accessories, acoustics, worktops, fittings, bathroom furniture, benches, services, extractor hoods, electrical household appliances, dining room furniture, trade press, utility room, interior fittings, institutions / associations, cooperation partners, kitchen furniture, light, media and publishers, furniture, niche rear walls, outdoor kitchens, outdoor furniture, smart home, software / IT, sinks, chairs, tables, accessories, suppliers

Next show
20 to 25 September 2025

Image data
The link below leads to a selection of images of area30 2024. The images can be used as press photos, with the copyright notice area30 - printing is free of charge. Please send us a specimen copy.

Press images area30

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