The important industry event in the East Westphalian kitchen autumn brings together TOP brands, innovative exhibitors and open-minded trade visitors in one place.

From 20 to 25 September 2025, the unique B2B business platform area30 will attract decision-makers from the kitchen industry from Germany and all over Europe to East Westphalia. Around 200 high-calibre exhibitors and brands - now including global player Häfele for the first time - will be showcasing innovative products in a highly concentrated format, thus ensuring successful business. This makes the fourteenth edition of the trade fair the central industry meeting point for the kitchen community - all relevant areas and current topics are presented here in Löhne. The "innovation area" with an exciting programme on the "stage" has become a "must have" for all friends of kitchens, their accessories and related services!

The current list of exhibitors reads like a "who's who" of the European kitchen industry. In the heart of the German kitchen furniture industry, the following companies will be exhibiting at area30 - although the brands and companies with the most prominent presence in terms of floor space should be mentioned here for a first impression: AKP, AM Cook, Amica, Berbel, Caso, Dinger Stone, Falmec, Häfele, Horst Vogt, Küchentreff, Midea, Naber, Naturstein Risse, Novy, Oranier, Quooker, Samsung, Strasser Steine, Systemceram, Tebü Licht, Templer Natursteinwerk and Ukinox.

Lasse Naber, Managing Director of the company of the same name and a participant in the trade fair since its inception, explains: "area30 is a clear choice for us - it is the leading trade fair in the industry. It's the ideal stage for Naber to present our products to the trade public." And Daniel Hörnes, Managing Director of Quooker Germany, is almost emotional: "We love area30 - we've been here since the first year and really enjoy the six days with our visitors!" Schock CSO Alexander Zeeh sums up his enthusiasm for this B2B event in a nutshell: "We're already looking forward to area30 2025!"

The trade fair premiere of Häfele from Nagold will be an important attraction in 2025. Organiser Trendfairs GmbH (Fürth) is delighted with the lively response to the extremely successful area30 business platform.  For Frank Pohl, Managing Director of SHD Group Holding, confidential discussions and networking are also high on the list of priorities: "... the intensive dialogue with industry experts underlines the value of the event. The excellent organisation and the valuable networking opportunities make this trade fair a key highlight for us."

The "innovation area" with the "stage" has now been excellently introduced and accepted: this area offers brands a modern stage - with three clear presentation formats that put innovative products, strong brands and smart services in the spotlight. Trade visitors can thus experience in compact form what moves the industry. The new concept, implemented for the first time this year, focuses on more visibility, more dialogue and more experience. Trend-setting keynotes and exciting panels will be offered on the established "stage". Personalities and decision-makers from the world of design, the kitchen industry and the retail sector will have their say in panel discussions and debates. After all, targeted, sustainable knowledge transfer is just as important at area30 as the original trade fair business.

Marketing aspects and especially social marketing, artificial intelligence with a view to the kitchen trade, the successful handling of the new right to repair, economic aspects for more sales, the kitchen trends and innovations for 2026 as well as furnishing trends for kitchen professionals - 'filtered out' by the Trendfilter agency are just some of the topics that move the industry players in everyday life and influence the future of the kitchen trade and the industry. Experts such as Yvonne 'Yvi' Zahn, Katrin de Louw, Volker Irle, Björn Freitag, Barbara Busse, the Grüner Griff team and the area30 partners from the Möbelfachschule Köln have already confirmed their participation.

Inspiration and input will be provided at the "stage" by the "Möbelkultur Talk", for example, which will focus on the topic "Between price war and partnership - where is the kitchen industry heading?". Another panel is entitled "rethink.kitchen": a modular, sustainable and flexible solution with many advantages. The "Colornetworks" panel discussion - also organised by the non-profit platform "givehome", whose potential will be evaluated at area30 - is sure to provide plenty of excitement. Highly relevant topics will be discussed on stage, with an eye and concern on the pulse of the times and close to the market - typical "area30"!

area30 exhibitor list (updated daily)

Programme stage (updated daily)

Facts & figures

Product range
Waste systems, accessories, acoustics, worktops, fittings, bathroom furniture, benches, services, extractor hoods, electrical household appliances, dining room furniture, trade press, utility room, interior fittings, institutions / associations, cooperation partners, kitchen furniture, light, media and publishers, furniture, niche rear walls, outdoor kitchens, outdoor furniture, smart home, software / IT, sinks, chairs, tables, accessories, suppliers

Next show
20 to 25 September 2025

Image data
The link below leads to a selection of images of area30 2024. The images can be used as press photos, with the copyright notice area30 - printing is free of charge. Please send us a specimen copy.

Press images area30

Download current press release